Matt Snow

Jam City

VP of User Experience for Jam City, who creates some of the highest-grossing and most enduring mobile games.

Jam City designs some of mobile's highest-grossing games, generating over $4 billion in aggregate lifetime bookings and nearly 1.5 billion downloads for hundreds of millions of players around the world.


As VP of User Experience:


UX/UI leadership and mentoring across all Jam City studios.

 Launched 3 new IP games that earned 4.7+ App Store ratings.

 Co-created 3 features that generated 3+ million in revenue for Disney.

 Proactively managed all font licenses and partnered with Monotype.

Harry Potter: 

Hogwarts Mystery

COMPANY

Jam City


ROLE

Leadership


DURATION

1.5 years

Harry Potter: Hogwarts Mystery is a $500M+ franchise. As two-time PocketGamer award winner, Webby winner, and Dragon Award winner, the game leads the pack.

Goals

‣ Did a heuristic evaluation and presented to leadership.

‣ Worked closely with the team on improvements.

‣ Reviewed and improved new feature designs.

Wild Things: 

Animal Adventures

COMPANY

Jam City


ROLE

Leadership


DURATION

6 months

Jam City started a new game with original IP, and I was tasked with helping to define the overall UI/UX direction and player journey.


Wild Things is a match-3 narrative puzzle game, and was a 2023 PocketGamer Mobile Game of the Year nominee. 


Now a Netflix game! View game trailer

Contributions

‣ Contributed to ideation and direction.

‣ Reviewed all new UI/UX.

‣ Selected and licensed fonts for the game.

‣ Worked with leads on continued mentorship.

Whiteboard player journey


I led a day-long whiteboard session with Christina and Jiro, the two UI/UX designers for the game. We sketched out all major screens.

More Games

Vineyard Valley (now a Netflix game)

I worked closely with the lead UI/UX designer to help him manage internal relationships and provide key feedback on screens. View game trailer


Disney Emoji Blitz

Mentored UI/UX designers and worked with our SVP of Creative to design new features. View game trailer


Disney Frozen Adventures

Mentored UI/UX designers and reviewed screens. View game trailer


Panda Pop

Hired a dedicated UI/UX designer for the game and reviewed screens. View game trailer


⇢ Unreleased game

I rolled up my sleeves and created UI for a new game, though it never made it to soft launch.

I designed and created prototypes for an improved Store (portrait).

I designed and created prototypes for an improved Store (landscape version).