As VP of User Experience:
‣ UX/UI leadership and mentoring across all Jam City studios
‣ Launched 3 new IP games that earned 4.7+ App Store ratings
‣ Co-created 3 features that generated 3+ million in revenue for Disney
‣ Proactively managed all font licenses and partnered with Monotype
Summary
Harry Potter: Hogwarts Mystery is a $500M+ franchise. The game has won two PocketGamer Awards, a Webby, and a Dragon Award, and remains a top performer in the franchise.
Like most game teams, we balanced feature releases with incremental improvements.
Goals
‣ Create a heuristic evaluation and present to leadership
‣ Work closely with the team on improvements
‣ Review and improve new feature designs (each had their own KPIs)
Wild Things: Animal Adventures
Summary
Jam City started a new game with original IP, and I was tasked with helping to define the overall UX/UI direction and player journey.
Wild Things is a match-3 narrative puzzle game, and was a 2023 PocketGamer Mobile Game of the Year nominee.
Now a Netflix game. View game trailer
Contributions
‣ Contributed to ideation and direction
‣ Reviewed all new UX/UI
‣ Selected and licensed fonts for the game
‣ Worked with leads on continued mentorship
‣ Vineyard Valley (now a Netflix game)
Worked closely with the lead UI/UX designer to manage internal relationships and provide key feedback on screens. View game trailer
‣ Disney Emoji Blitz
Mentored UI/UX designers and partnered with our SVP of Creative to design new features. View game trailer
‣ Disney Frozen Adventures
Mentored UI/UX designers and reviewed screens. View game trailer
‣ Panda Pop
Hired a dedicated UI/UX designer and reviewed screens. View game trailer
‣ Unreleased game
Designed UI hands-on for a new game that didn't reach soft launch.
I prototyped an improved Store (portrait).
I prototyped an improved Store (landscape).
